Noah Scalin is the first artist-in-residence at the Virginia Commonwealth University School of Business. He is creator of the Webby Award winning project Skull-A-Day and the collaborative science fiction universe & performance art project League of Space Pirates. His fine art has been exhibited in museums and galleries internationally, including the Virginia Museum of Fine Arts, Mütter Museum and Krause Gallery in NYC. His work has been featured in dozens of publications including Fast Company, Hi-Fructose, Juxtapoz, Beautiful/Decay, USA Today, The Telegraph, and the New York Times. Noah co-runs Another Limited Rebellion an art & innovation consulting firm and is a sought after public speaker on creativity. He is the author of six books, including most recently Creative Sprint – which he co-wrote with his sister/business partner Mica Scalin.
Noah Scalin’s work explores the theme of transience – specifically the temporary nature of our individual lives and tenuous nature of human existence on the planet. Rooted in the medieval concept of memento mori, a reflection on mortality meant to spur a greater reverence for life and reevaluation of priorities, Scalin’s work asks us to take notice of everyday moments.
By using everyday items, including mass produced consumer goods, in his photographs, installations, and sculptures, Scalin asks the viewer to recontextualize the ‘things’ in their lives that are normally taken for granted, overlooked or discarded. His work narrates the potential long-term impact of humans and their creations, giving the audience an opportunity to shift their ‘thing-ethos’ from linear (cradle-to-grave), to cyclical (cradle-to-cradle).
CTRL/Command (2019) riffs on the classic traffic signal in an outlandishly oversized format. Scalin replaces “WALK” and “DONT WALK” with new messages, “WAKE,” and, “DONT WAKE.” The work asks us to consider the commands and transactions that we passively encounter throughout the day via a constant flow of subliminally transmitted information, all while our data is collected, sometimes without our knowledge or consent. We provide and consume this information — our credit card numbers, tastes, spending habits, thoughts, ideas, locations, and ideologies — through digital and personal interactions. The work was first installed in Times Square as part of SPRING/BREAK.
You can view CTRL/Command at Union Market